MPR is an exhibit evaluation / design company that provides educational evaluation, design and redesign for future exhibits in zoos, science centers, museums and other types of informal educational spaces.

Published in Exhibit Builder Magazine by Monica Post:

"Evaluation is the mechanism that helps designers understand their visitors' knowledge, vocabulary, misconceptions and preferred learning styles. It keeps them on track during the design and building stages and when all is said and done, it assesses how well they accomplished their task. Evaluation gives museums credibility in the eyes of donors and patrons and makes designers accountable and responsible for their visitors' experience."

"Using evaluation throughout the exhibit development process saves time and money, contributes to the exhibition's effectiveness, and helps the exhibit achieve message goals. Evaluation advises donors and granting organizations that the museum is serious about making sure that their money is well spent and that the desired message outcomes are received by the visitors. Evaluation is an excellent tool to refer to when applying for exhibit awards. It gives measurable credibility to the museum's assertions."

"After all the work is complete and the exhibit is installed two other methods of evaluation are useful. 1. Remedial evaluation is usually done in house. When staff and designers recognize an obvious flaw or problem that can be repaired or modified, they are conducting remedial evaluation. Problems as simple as poorly lit areas and broken displays benefit from remedial evaluation. Remedial evaluation informs staff and designers where simple improvements and repairs can be made prior to hiring a consultant. 2. Summative evaluation also occurs after everything's built and the doors are open to the public. The true value in summative evaluation is found in planning for future exhibits. Summative evaluation informs staff about how well the exhibit works, if the visitors really do understand the intended message and if not, what messages are the visitors taking away from the exhibit?"