To inspire creative thinking, future inventors, and early entrepreneurs. The Cade Museum for Creativity + Invention - located in Gainesville, Florida - is named for Dr. James Robert Cade, the physician, musician, researcher and inventor best known for leading the University of Florida team that created Gatorade, to honor his creative spirit and passion for new ideas. The Cade Museum is a hands-on solution to some very real problems. American Creativity Quotient (CQ) scores have been steadily and significantly declining since 1990*, coupled with falling academic performance in science, technology, engineering and mathematics (STEM). We propose to help change that by highlighting the link between creative thought and breakthrough ideas. For the first time, hands-on science and art experimentation will be linked, highlighted and informed by the work of inventors past and present, including bringing contemporary entrepreneurs and students together. The Cade Museum’s goal is not just to have our visitors know about creativity and invention but to become inventors and entrepreneurs. Every exhibit, workshop and program will move our audience closer to using their own creativity in purposeful ways. Our educational goal is to make everyone understand that they are, or can be, creative—to take “creativity” off the pedestal that it is normally placed upon. And we have already taken great leaps toward achieving this goal. In 2010 the Cade began to inspire future inventors and entrepreneurs through the annual Cade Museum Prize, a $50,000 award provided by the Community Foundation of North Central Florida, given to a project that demonstrates originality and its potential to have a large impact. In 2012 the Cade opened the Creativity Lab in our “temporary” offices and began offering classes, workshops, outreach events and collaborative programs for children. And in this first year we have already reached thousands. The excitement is growing and so is our reputation. We do science differently! It's no accident that the Cade Museum is located in Gainesville, within minutes of Innovation Square and the University of Florida. Gainesville is quickly becoming a community known for its commitment to innovation in every form. Science+technology, arts+culture - all have found a home and a place to thrive here. The Cade Museum will occupy a prime position in downtown Gainesville's Depot Park. The Park is a city project to re-purpose previously unusable land and reflects the Museum's commitment to new technologies and construction. Phase 1 of the project - expected to break ground by late 2015 - will see the construction of a 21,000 square foot facility on a 2-acre site and cost approximately $9 million. During Phase II an additional 24,000 square feet will be added for a finished project of 45,000 square feet.

OUR MISSION To inspire creative thinking, future inventors, and early entrepreneurs so that communities flourish. We Believe in Creativity! Why is creativity our passion? Studies show that it is a better predictor of success and happiness in life than the intelligence quotient. The good news is that everyone has creative potential and that creativity can be taught. Our classes, programs, and exhibits are designed to engage vistors in "purposeful creativity," the kind that leads to great inventions, new businesses and ideas that change the world. Purposeful creativity reflects the character of our namesake, Dr. James Robert Cade, the University of Florida physician that led the team that invented Gatorade in 1965. Scientist, poet, musician, and a collector of violins and Studebakers, Dr. Cade exemplified joyful creativity with a purpose. We Believe in the Power of a Great Idea! We believe that great ideas happen when disciplines intersect in novel and exciting ways. Many famous inventors are also musicians and artists, and report that their inspiration often comes when engaged in the arts. Einstein, an accomplished violinist, even said that the theory of relativity "came to [him] through musical intuition." Even the best scientists need a creative team. The most successful teams often include a mix of disciplines, like theoretical scientists combined with practical engineers or creative designers. We Believe in Inspiring Future Inventors and Entrepreneurs! Rather than teaching subjects in isolation, unconnected to daily life, we teach and inspire through inventions, creating an interlocking tapestry of experiences. Like the best museums, the Cade Museum will provide great experiences with interactive learning, programs, and opportunities to grow into your creative potential. "Living Exhibits" connect local and national inventors, entrepreneurs, and creative problem solvers with school children and adults alike. We Believe in Creative Transformation! We believe that transforming a forgotten crossroads into a crown jewel of the community is a compelling symbol illustrating the very essence of the creative process. The architectural design of our museum, with intersecting crossroads, encompasses the overarching theme of purposeful creativity, and will allow visitors to connect their own experiences to the larger narrative of the human creative endeavor. The Cade Museum will occupy a prime position in downtown Gainesville's Depot Park. Phase One of our project will be completed by late 2015 with a 21,000 square foot exceptional design, providing a portal to export our ideas, inventions, and innovations to the world. During Phase Two, an additional 24,000 square feet will be added.

The Cade Museum for Creativity + Invention is named for Dr. James Robert Cade, a professor of renal (kidney) medicine at the University of Florida and the lead inventor of the sports drink Gatorade. Although he is most widely remembered for Gatorade, he was a man of many parts; a true Renaissance man. On the title page of his autobiography, Freut Euch Des Lebens (Take Joy in Life) Cade described himself as a "physician, scientist, musician, and inventor." At the time of his death in 2007, Cade had a collection of over 30 violins, (some of them dating to the 17th century) and over 60 Studebaker carriages and automobiles from the late 1800's to 1965. He was also an accomplished writer and poet. "Great poetry," Cade once wrote, "combines music, emotion and intellect in a way nothing else can." He often quoted his favorite line from Tennyson's Ulysses "I am part of all that I have met; yet all experience is an arch where through gleams that untraveled world whose margin fades forever when I move." In addition to Gatorade, Cade's inventions included the first shock-dissipating football helmet, a high-protein milkshake used by surgical patients, athletes, and cancer patients, and a method for treating autism and schizophrenia through diet modification. Researchers, led by Cade's former colleague Dr. Luis Juncos, are continuing his autism research at the J. Robert Cade Foundation in Cordoba, Argentina using much of Dr. Cade's data and equipment. Dr. Cade was also a man of great faith. A lifelong Lutheran, he was the 1991 recipient of the Wittenberg Award and gave generously to many Lutheran colleges and organizations. His Christian beliefs inspired and informed everything he did, including his scientific research, hobbies, and friendships with people from all walks of life. In the last years of his life he and his wife Mary established and endowed the Gloria Dei Foundation, a small grant-giving organization focused primarily on the needs of the poor and under-served. They also helped establish the Gainesville Community Foundation, through which the Cade family, among other projects, has contributed to the building of the Fisher House (for the families of wounded veterans) in Gainesville. Cade was born on September 26, 1927 in San Antonio, Texas. After service in the Navy at the end of World War II, he attended school at the University of Texas from 1948-1950. In 1953 he married Mary (Strasburger) Cade, a nurse from Dallas. In 1961, after completing a post-doctoral fellowship at Cornell University Hospital in New York City, Dr. Cade took a position at the University of Florida medical school, where he remained the rest of his life. Together he and Mary raised six children and helped raise twenty grandchildren. Dr. Cade died in Gainesville on November 27, 2007. Birth of a Brand Gatorade was the result of an offhand question posed in 1965 by former University of Florida linebacker Dwayne Douglas to Dr. J Robert Cade, a professor of renal medicine. "Why don't football players ever urinate during a game?" Cade and his team of researchers - Drs. Alejandro de Quesada, Jim Free, and Dana Shires - began investigating dehydration on the sports field – a topic on which no reliable data existed. They soon designed and tested a drink that replaced the electrolytes lost through sweat during intense exercise. With the permission of the coaches, Cade's team was allowed to test the drink on the freshman football team, which unexpectedly beat the upperclassmen in a practice session. Ray Graves, Florida's head coach, immediately ordered up a large batch for his varsity squad, and in October of 1965, the Gators beat the LSU tigers in an upset. Soon other teams wanted to know what the Gators were drinking on the sidelines. In 1967, the Gators, after a miserable first half, dominated Georgia Tech in the third and fourth quarters to win 27-12 in its first-ever Orange Bowl victory. After the game, Georgia Tech coach Bobby Dodd told Gator coach Ray Graves, "We didn't have Gatorade. That made the difference." Success on the gridiron led to national publicity and commercial potential. Without the help of others to commercialize it, however, Gatorade would have remained an interesting experiment. Dr. Kent Bradley initiated contact with the food company Stokely Van Camp and Dr. Gene Tubbs was instrumental in negotiating the deal that eventually led Stokely to acquire the rights to market Gatorade. Lab technician Loren Roby ran critical tests of sweat and blood samples to determine the drink's effect on athletes. University of Florida athletic trainers Jim Cunningham and Brady Greathouse realized the critical importance of dealing directly with trainers and players to promote the effectiveness of the drink. Today Gatorade, owned by Pepsi, dominates almost 80% of the sports beverage market with worldwide sales of about $5 billion a year. The phenomenal success of Gatorade was chronicled in the book First in Thirst by Darren Rovell. The Future Inspired by the Past In 2004, Dr. Cade and his family established the Cade Museum Foundation to design and build a museum in Gainesville. The foundation is endowed with a permanent gift to cover all staff and operational costs, as well as limited programming. The Cade Museum, scheduled to open in late 2015, will reflect Dr. Cade's outlandish spirit, zest for life and new ideas and his constant, genuine interest in helping, motivating and encouraging people of all ages and experience.