Join MSA in LA
We’re excited about our next MSA FORWARD Conference & Expo in “The City of Angels” – Los Angeles, California in conjunction with the American Alliance of Museums
Join the Museum Store Association (MSA) and hundreds of nonprofit retail professionals for the 70th Annual MSA FORWARD Retail Conference & Expo, taking place May 5-9, 2025 at The Los Angeles Convention Center in Los Angeles, California
Once again, MSA FORWARD will be held in conjunction with the 2025 American Alliance of Museums (AAM) Annual Meeting & Expo
Learn best practices and new ideas for store merchandising, operations, marketing, and sale
Participate in dedicated networking events and create connections that will inspire new ideas
Meet with over 200 MSA vendors about your product needs
Hear from knowledgeable industry experts during session breakouts and keynote presentations
Network with AAM attendees and exhibitor