VSA's members are a diverse and dynamic group of individuals including evaluators, educators, exhibit developers, designers, marketing professionals, planners, academics, and directors who share a passion for improving the quality of visitor experiences. VSA also boasts an outstanding international membership from twenty different countries

VSA is an international network of professionals committed to understanding and enhancing visitor experience in informal learning settings through research, evaluation, and dialogue

VSA was founded in 1988 by a small group of research and evaluation practitioners interested in creating a forum for the exchange of information in the field of visitor studies and evaluation. In large part through their efforts visitor studies are now an increasingly accepted part of museum practice. Today, VSA has evolved into a dynamic professional organization. We are focused on meeting the growing demand for the tools and inspiration to better understand visitors, as well as best-practice strategies for how to attract, educate and serve them.